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|  WHY TERRY ROBERTSON SELLS MORE HOMES
It is the objective of Prudential California Realty and myself to have as many qualified buyers as possible exposed to your property until it is SOLD.
MAXIMUM EXPOSURE IS THE KEY TO A FAST SALE AT THE BEST PRICE.
That is the reason why I have produced a "PERFORMANCE CAMPAIGN" for marketing your property.
The following details my "PERFORMANCE CAMPAIGN":
1. Submit your property to several Multiple Listing Services throughout Southern California, which currently services more than 80,000 agents.
2. Submit copies of your listing to top-producing Los Angeles and Orange County agents for their buyers. Eighty percent of all properties are sold by twenty percent of the agents. These are the top producers we target for marketing your home.
3. Prepare an informational brochure with a photograph of your property and a list of features and benefits. This will be used by the cooperating agent to demonstrate the property to their potential buyers and furthermore, they will be distributed as follows:
A. Available in my office.
B. Distributed to local real estate offices on a consistent basis.
C. Distributed to all surrounding properties in the immediate area.
D. Distributed by way of unique mailbox and caddy tray system at all real estate meetings.
E. Promoted and displayed at the weekly Board of Realtors Breakfast and Marketing Sessions for Maximum exposure to other agents in the area.
4. List needs with our exclusive "Have/Want" computer system.
5. Exchange information with relocation firms including Prudential Relocation Services.
6. Have personal team member telemarketers contact all agents known to have an interest in this type of property.
7. Complete a schedule of "CASH IN POCKET" for each offer presented.
8. Pre-Qualify, including credit check, potential buyers to save time and energy. This prevents "looky lous". We do not want non-qualified buyers snooping through your home.
9. Send Surveys to all salespeople who have seen the property requesting feedback and suggestions of any changes that should be made to make the property more marketable to buyers.
10. Mail a copy of the multiple listing for your approval.
11. Arrange interim financing, whenever necessary.
12. Create additional exposure through professional signs and information systems including Supra Electronic Key Hand Held Computers.
13. Make you completely aware of various methods of financing that a buyer may want to use.
14. Update you as to any price changes in the money market and its effect on the sale of your property.
15. Log all calls generated and the source of their origin.
16. Represent you upon the presentation of all purchase offers from cooperating brokers and assist you in negotiating the best possible price and terms for you.
17. Telemarket neighbors/owners/renters in the surrounding area.
18. Send direct mail business reply questionaires to potential buyers in the area.
19. Handle follow-up and keep you informed, after the contract has been accepted, on all mortgage, title, and other closing procedures.
20. Use our custom Talking House FM radio transmitters to better expose your home to buyers. Buyers simply tune their radio to our designated station and they receive complete information about your home.
21. Massive Print Media Campaign with ads in the Los Angeles Times, Press Telegram, Penny Saver, Real Estate Magazines and numerous other key real estate publications and periodicals.
22. Internet Dominance with exposure on
Twelve Exclusive Personal Web Sites, Plus Prudential California Realty, Realtor.Com, Home Seekers, Home Gain, Yahoo Real Estate, E-Bay and others. Your Home will receive maximum internet exposure.
23. Exclusive weekly Home Buyers Seminars conducted throughout the Southland at our local Prudential California Realty Offices. I personally conduct one each Saturday at noon at the Norwalk branch.
24. Custom info-commericals on Spanish Speaking television stations.
25. Weekly Open Houses will be conducted by team members until the home is sold.
26. Your Home Will Added to our exclusive weekly Realtor Caravan via our Lead Generation Center, which is home to our Buyers Specialists. These agents are working with a list of approximately 9,000 buyers each week.
27. Guaranteed Results. Not Broken Promises. Prudential California Realty, the Mulhearn Group, sold more than 5,500 Homes last year.
28. My Guarantee is "Your Home Sold in 60 Days Or We Pay You $3,000 Cash." Some restrictions apply. Please call or email me for complete details
29. Last, but not least, I promise you that my team will treat you in a professional and honest manner at all times. We will do our best to keep you informed in all steps of the home selling process.
As a Broker-Owner of Prudential California Realty, and a Director of the California Association of Realtors, and Pacific West Association of Realtors, I must adhere to the highest set of standards and a commitment to excellence.
Thank you,
Respectfully Submitted,
TERRY ROBERTSON
"The Home Selling Machine"
Some agents may copy Terry using the title "The Home Selling Machine." Please note that Terry Robertson is the one and original "Home Selling Machine."
Don't be fooled by the copy cats.
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TERRY ROBERTSON REO BROKER IS THE HOME SELLING MACHINE, MORE THAN 3,000 HOMES SOLD
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